CIM Announces Donation of ROXOR Work Vehicle By Mahindra Automotive North America For Annual Auction at World of Concrete

The Concrete Industry Management (CIM) program – a business intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management – is pleased to announce the donation by Mahindra Automotive North America of a  2020 ROXOR off road vehicle for the annual auction at World of Concrete.

“ROXOR, a Mahindra Automotive North America brand, is making a generous donation to support the 2020 CIM Auction at World of Concrete,” said CIM Auction Committee Chairman Ben Robuck. “The addition of this off-road vehicle is very important to the success of the auction and we are very appreciative of the support from Mahindra Automotive North America and their commitment to the concrete industry.”

“We are very proud to back an essential program such as CIM and invest in the future leaders that will advance the industry,” commented Rich Ansell, Vice President of Marketing for Mahindra Automotive North America. “The ROXOR is the perfect fit for the CIM program, providing a durable product for these future industry experts. We’re excited to be a major part of the advancement in technology and skills for CIM graduates.”

The 2020 ROXOR is outfitted for the commercial and work-related job, including:

  • Heavy-duty front bumper and 8,000-pound warn winch
  • Dual pintle/ball hitch that allows an industry- leading tow capacity of 3,490 pounds
  • Hard top to keep the elements out

For more information on ROXOR, visit

The annual auction will be held Wednesday, Feb. 5 in the North Hall Room N262 of the Las Vegas Convention Center. The silent auction will be held from 11 a.m. to 12:45 p.m. and the live auction begins at 1 p.m. Once again this year, Internet bidding will be available on the Ritchie Bros. website, To participate in electronic auction bidding, bidders must register a week in advance. Those participating in the auction at World of Concrete can register on-site. For a full list of items, please visit Those interested in making a donation should contact CIM Auction Committee Chairman Ben Robuck at or (404) 456-6867.